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Thankfully, deserves got nothing to do with charts.News & Rumors Releases Teasers Performances Variety Discussions Filter by Flair That said, this was not the song that deserved that honor, as it mashed up one old trend I enjoyed and one ongoing trend I do not in a very odd way that didn’t sonically work for me at all. IATFB says: I’ve had a soft spot for OMG since “ Closer” and I’m also a fan of a bunch of their members individually, so I’m thrilled they finally got #1 on Melon hours ago. Sadly, the rest of the song is too uneven for this comeback to stand out in any meaningful way. The pre-chorus hints more strongly at the Oh My Girl sound I love, with a richer arrangement that draws on the group’s solid vocals. “Nonstop” builds towards a decent climax, as the track’s various elements are layered together to create a satisfying tapestry that should have been built upon further.

Melodically, the song is a case of style over substance, hinging on a simple, repeated hook that’s catchy but ultimately lazy. I’m also not a fan of the “ nonstop, nonstop” refrain that ends each chorus, especially when it’s underlined by trap beats. But, this hip-hop focus steers the track in some frustrating directions. “Nonstop” succumbs to K-pop’s second-verse curse, with an extended, trap-influenced segment that kills what little momentum has generated up to that point. I’ve always thought that Mimi was underutilized in their music, so it’s nice to hear more of her. Of all of Oh My Girl’s title tracks, “Nonstop” feels the most rap-heavy. However, it lacks any real identity or purpose beyond recycling elements that have worked for different acts in the past. After all, the girls themselves successfully tackled this sound on last summer’s underrated b-side “ Tropical Love.” And, “Nonstop” is a serviceable single improved by the group’s effortless charisma. We’ve come to the point where “tropical” almost feels nostalgic, so I’m not too frustrated with the opening synth riff.

Nonstop oh my girl